# Publisher: Prentice Hall
# Number Of Pages: 816
# Publication Date: 2006-01-01
# Sales Rank: 690
# ISBN / ASIN: 0131457578
# EAN: 9780131457577
# Binding: Hardcover
# Manufacturer: Prentice Hall
# Studio: Prentice Hall
Review:
Good, but needs better editing
A good guide for the major marketing practices. However, the book still mentions Zaire as a country (instead of the Democratic Republic of Congo), as well as several other errors. Even though they are relatively minor errors, it makes the book lose credibility.
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