Handbook of CRM: Achieving Excellence through Customer Management by Adrian Payne
Publisher: Butterworth-Heinemann (June 6, 2005) | 0750664371 | 459Pages | PDF | 6.75 MB
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.
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